Car insurance that rewards good driving.

Train your app challenge.

HiRoad is a behavior and usage-based auto insurance company. Customers get a maximum and minimum premium that fluctuates monthly based on how much and how well they drive allowing them to earn discounts and rewards each month. Driving behavior is tracked by an app on the customer’s phone.

Roles

My role for this feature refactor was Lead Product Designer. 

The team consisted of a Product Manager, Project Manager, Copywriter and mobile developers for both iOS and Android. We also consulted with our Data Science partners.

The Challenge

Customers are required to set the correct app permissions during onboarding and complete the Train your app feature before they start to see monthly savings benefits.

We found that many drivers were not setting correct permissions or completing the challenge.

High level flow redesign

GOALS

The project’s goal was to redesign the feature as an engaging, branded experience that clarified the value of choosing the correct permissions and completing the challenge by…

  • Increasing the number of drivers with recorded trips

  • Increasing challenge completion rate

  • Decreasing the time to complete the challenge

  • Decreasing calls to CC

Our redesign focused on:

  • Updating the content and flow to clarify key tasks

  • Adding animation as a feedback tool to emphasize task completion

  • Separating permission settings from the Train your app flow

  • Adding mobile notifications that allowed the customer to categorize trips within the notification

  • Updating Branding

Train Your App - updated experience

RESULTS

  • In the first 10 days, we saw more drivers log their first trip, up by 6%.

  • Drivers began logging their first trip faster, up by 7%.

  • We saw more drivers completing Train your App within the first 10 days after their policy start date, up by 21%.

  • We reduced challenge related Customer Care tickets by more than half.