Family Finder - Location services for families.

Location Labs was a pioneer in device management services created for families. We partnered with all the top-tier U.S. phone carriers, Sprint, TMobile, AT&T, and Verizon as well as international carrier, Telefonica.

Role & Impact

Creative Director
October 2004 - December 2014

I joined Location Labs as the first design hire, I built and managed the design team including an offshore team. Over the course of my ten years at the company, we partnered with top tier cell carriers to launch first of their kind products for families.

The organization was highly collaborative, I worked across a multidisciplinary team including web developers, mobile developers, product management, and the executive team. 

My team was a contributor to a successful acquisition of the company.

Product Goals:

  • Create a modular software platform with standard features that can be used for White Label applications.

  • Build a design system to create efficiency when translating product for a new carrier.

  • Give parents peace of mind by allowing them to locate their children.

  • Create a feature to allow parents to set up geo-fencing with notifications when children leave specified areas.

  • Create an experience that spans desktop, iOS, and Android.

Family Locator

Our Family locator products were the first of their kind when they launched targeting families with children. Parents could locate their children on demand and set geo-fences with scheduled times as well as call or text via the app.

We worked with top-tier cell carriers to launch these white-label products, Sprint, AT&T, Verizon, TMobile, and international carrier Telefonica. The product was available as a mobile app and website. Our family locator products were wildly successful.

AT&T Family Map

Onboarding

Locate, schedules, places

Web

Sprint Family Locator

Onboarding iOS

Design Refresh - Android

Telefonica - Movistar

Android - locate, schedule, invite declined

Web

RESULTS AND INSIGHTS

  • This product was created before “FindMy” apps existed and was first in the category of family-based location services with over a million locates.

  • Initially, we created custom solutions for our first clients and quickly pivoted to create a platform-based solution that allowed us to easily repackage for new clients. Product design worked with our engineering team to create a modular design system.

  • Our team regularly spoke with existing and potential customers, conducting research in our office and in customer’s homes. We created a teen council that provided a wealth of insight into our product design.